Case Study

BULLRING STUDENT SESSIONS

Birmingham

Bullring shopping centre in Birmingham is one of Europe's top destinations for shoppers looking for luxury brands. Off to Work worked closely with them on their Student Sessions in 2015.

 

Off to Work Platinum was delighted to support our longstanding client, Bullring shopping centre, in their recent Student Sessions event.

Their objective was to boost awareness of, and attendance at, their exclusive student discount shopping event and encourage attendees to download their new app and register their attendance.

We needed to target a specific demographic, so liaised with local universities to organise promotional campaigns on-site. In the days leading up to the event we sent out a group of our finest Brand Ambassadors to spread the word, armed with A5 invitations to distribute.

They were fantastic!!! Each member of staff grasped the brief brilliantly and outperformed our expectations, thank you!

Bullring Marketing Team

An incredible result for everyone

The result: thousands of students RSVP’d and attended the event, where our Brand Ambassadors were on hand to meet and greet, efficiently manage the queuing systems, distribute the discount booklets and answer any questions.


 

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