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OCTOBER 1ST 2015
We are involving all of our valued clients and 4000 members of staff across the UK to help feed two schools in Africa for one year. Through a sponsorship with Mary’s Meals which provides school meals to 1 million children in the world’s poorest nations, Off to Work will donate £1 for every compliment a staff member receives from clients while on the job. In doing so, we are using philanthropy to create a bridge between employee engagement and service standards.
Exceeding service standards is essential to us. Managing Director Philip Atkins states that he wants his staff to feel great about the work they do. “By connecting their work performance to a worthwhile cause, we aim to create a culture that promotes social responsibility. Our staff always strive to earn good marks from clients, but the Mary’s Meals sponsorship adds a much deeper sense of purpose, as their hard work will directly help to give a child a second chance at life.”
Schools served by Mary’s Meals have seen a decrease in dropout rates as children can go to school with their parents knowing they will be fed, rather than having to work to help support their families. Abbie Pullman, who oversees Casual Recruitment for Off to Work, is hopeful about what this initiative will mean for new recruits: “Our staff come from all over the world and all walks of life, and many move to the UK to study and to create new opportunities for themselves. This sponsorship allows our staff to help create opportunities for disadvantaged children by helping them stay in school. We hope it will add even more meaning to the work they do, and we are grateful for the enthusiasm they’ve shown so far.”
Off to Work staff member Marta Fabiani, who moved to London from Italy to study marketing, is excited about being able to give back through her work. “My education has always played a central role in my life and this is why I believe that Off to Work’s initiative for Mary’s Meals is great. It’s wonderful to hear that the staff can help less fortunate children just by earning good feedback from clients. It’s a wonderful way to connect the passion and the energy that characterize our team members to an incredibly good cause!”
Millennials like Marta, (born between the early 1980s and 2000), see giving back as a necessary part of doing business. Following a study of 7800 millennials across 29 countries, Deloitte found they are just as interested in how a business contributes to society as they are in its products and profits. In fact, 6 in 10 millennials site a “sense of purpose” as part of the reason they chose to work for their current employers. Thus, corporate social responsibility has grown from a buzzword-fuelled accessory to a fundamental way of doing business.
Leading companies know that success is just as much about purpose as profits. Top brands like Kenneth Cole encourage volunteerism through their not-for-profit Awearness program, while others like Tom’s donate a pair of shoes to a child in need for each pair sold. In line with this, leading companies have been able to integrate their business goals with their philanthropic cause rather than making the two mutually exclusive.
With our primarily millennial workforce, we aim to continue using philanthropy to create a bridge between employee engagement and service standards, imprinting social responsibility into the mind set of tomorrow’s leaders which work among our ranks.